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At Crowlyn, we know how important well-written information is these days. People often visit websites just because of this. Good texts with interesting and appealing content how many times will decide whether or not you will interest the customer.What is web Copywriting?
Web copywriting also called “writing for the web”, is the process of writing online content, advertising text, social media posts, and other marketing materials. Well-crafted copywriting manages to interest readers and often leads them to some form of action, such as buying or submitting a form.
- Copywriting is closely related to advertising — first offline, now online — is the writing of advertising text that accompanies an image in an advertisement or constitutes a radio or television advertisement. Today, copywriting is used for much more than just selling a product or service. It's used to sell an idea, an emotion, a story... the right words can have the consequences we want in the finale.
- Copywriting is something we all do daily, whether consciously or unconsciously, practicing copywriting every time we can think of a great title for a post we just wrote for our blog, for our good morning message on Facebook, for a comment that will accompany a retweet of something that inspired us, or a picture we just uploaded to Instagram.
- Copywriting for the web can be described as the art of using words, how influencing and persuading, run an action (sell, register, call, click, book, like, share...)
Why invest in Copywriting?
Do you want consumers to buy a product or subscribe to the newsletter? To contact you for more information? Copywriter can help you do this. Sometimes it's as simple as texting the consumer, “Buy now! “or “Subscribe to our newsletter” “Contact us” etc., other times it's only tempting content to begin with: “Find out more” or “Download our studies”, etc.
We create connections with your audience
You recognize a quality article when you read it. How many times have you visited a website or received an email and were immediately discouraged by a sales presentation, poor grammar or unnecessary information that you weren't exactly interested in? Crowlyn will help you from these problems. Professional copywriters use research, facts, empathy and a little psychology to create content that resonates with your audience and fosters connection. People are social and emotional individuals. Article, which creates and strengthens these emotional connections, pays for itself over and over again.
Writing blog posts
Blog posts are a great way to connect with current and potential customers by giving them valuable information they are looking for in an engaging format. Well-written blog posts help your company become visible and rank above your competition in valuable keywords. Blog posts build long-term relationships and trust with your target audience, so they are more likely to buy from you.
Writing pages
Articles are a fantastic way to position your company as a thought leader in your field. They provide you with a great way to share authoritative and original information with your audience in a format that is likely to interest your readers. In addition, they are also a great way to increase your SEO efforts and bring qualified traffic to your website.
Writing a product description
When a customer is on a product page on your website, they are literally one click away from a purchase. It is the perfect time to present them with a brief and engaging description of the product and point out how it can solve their problems and improve their lives. There is no doubt about it, well-written product descriptions increase conversions.
Writing a newsletter
Newsletters are a great addition to your marketing strategy because they allow you to communicate directly with customers. To get the most out of your newsletter, it must be written to interest your customers and increase your final result over time. We can work with you to develop ideas, then write introductory messages that your audience will look forward to.
Technical writing
Publishing technical information on your website or publishing e-books is a great way to position your brand as an authority in the industry in which you operate. Our authors can research, write and present technical information so that your desired audience can understand it. Whether it's industry professionals or average consumers, we have coverage for you.
Why Copywriting by Crowlyn?
Consultation
price from
- finding information on the use of future text
- study the information about your products or services
- volume of work by appointment
Audit of the original text
price from
- review and discussion of the original text
- discussion of ideas and changes
- text to comment
Premium Copywriting
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- full creation of web texts
- creation of a newsletter
- web, SEO and PR articles
Frequently asked questions
Copywriting FAQs
Every website, e-shop, or CMS system has a basis in how to choose the right word for a given situation or name in the Menu or panel. Copywriting is a mixture of art and science. The copy must be informative and well-written, but it also needs to utilize SEO best practices, address business goals, develop and adhere to the brand, and create an emotional connection with the audience. So we can't do without this nowadays, and its importance also occurs with SEA and marketing in indispensable value.
Yes. You basically do it daily. The words you use are a reflection of your brand. They need to express the right tone, engage, provide the right information and be original every time. It's incredibly important for maintaining brand standards and creating connections with your audience to create brand loyalty. The last thing you want is for each copy to have a different “voice” and confuse the target audience. Professional copywriters are able to convey information concisely and accurately while maintaining a consistent voice across marketing platforms and promotional materials. This point is extremely challenging to achieve, without investing time for a long time.
Unfortunately, this is due to a number of factors, including the technical condition of your website. Of course, the correct optimization of relevant keywords is also important (again, how essential SEO and copywriting are) as the competitiveness of the industry and phrases. But the first results will come on the basis that people start commenting on your articles or pages in a positive spirit.
The more complex the topic and the longer the text, the higher the prices. This stems primarily from the need to conduct thorough research. Extremely important is also the recognition and expertise of individual copywriters.